Dr. Per Kristensson is Professor at the Service Research Center, at Karlstad University – in Karlstad, Sweden. He earned his Ph.D. from University of Gothenburg in 2003. Dr. Kristensson is also a visiting professor at Norwegian School of Economics (NHH) initiative on Service Innovation (CSI) in Bergen, Norway. His research concern mainly service management, service innovation and various aspects of customer experience. Dr. Kristensson has received Best Paper Award at Quality in Service, QUIS 12, and International Product Development Management, IPDM 12 and was the runner-up for Best Article Award 2004 for Journal of Service Research. He won the Grand Prix speakers award at Karlstad University in 2013.